WhatsApp Business API automation can be used to send automated responses to customers’ queries. With the help of chatbots and quick Replies, businesses can respond to frequently asked questions of customers on their products and also respond to customers during day offs or off hours.

Put labels on chats to categorize each customer

It’s an automated messaging platform, ideal for managing high volumes of messages. Centaline Property, one of Hong Kong’s largest real estate brokerages, uses WhatsApp to qualify leads more quickly and increase their sales pipeline.

But if you haven’t you’ll need to provide them with insightful, and valuable content to gain their trust. Once a customer opens your message and reads them they might likely be interested in your business and decide to contact you.

How to Create WhatsApp Business Account – [Step-by-Step Guide]

If you want added security, you can set up two-step verification in WhatsApp’s settings menu. Here you can choose to add a PIN, or personal identification number, to prohibit anyone from maliciously accessing your account. Now that you’ve got the basics down, WhatsApp offers a lot of features for managing your contacts and conversations.

Verification of your account is very important to building trust and loyalty from your customers. One of the most important factors in business to customers relationships is trust, when your customers don’t trust your brand you are likely to lose them to your competitors.

Read more about WhatsApp for business here.

Leveraging the power of WhatsApp Business and WhatsApp Business API integration, you can build a strong and long lasting relationship with your customers which will lead to their loyalty and trust. As I said before, tracking and measuring the performance of your WhatsApp strategy is essential to know how well you are serving your customers and the areas that need improvements. To monitor your sales metrics, you can use the analytics provided by WhatsApp business API or a third-party tool. Analyzing sales and revenue is checking the amount your business has made through WhatsApp. This is effective for measuring the financial performance of your business through WhatsApp.