These are affected by circulation, demographics, and impressions. Together, these factors inform the billboard’s out-of-home rating, as determined by Geopath, an audience location measurement tool. The billboard rental price is not the only expense that affects how much a billboard costs. Chances are you’ll want to hire a professional graphic or video designer, which ranges from around $150 with Fiverr freelancers to as much as $500 per hour. You’ll also need to pay for the cost of materials for physical billboards, and may need to pay for billboard installation. Audience impressions, reach and frequency continue to be some of the most widely used metrics for evaluating the performance of a Billboard campaign. However, some of the most exciting innovations in Billboard advertising are in media measurement and attribution.

Choose your Media

To install a billboard on your property, first look into local ordinances to confirm they’re permitted under local zoning regulations. Call your local city or county government to find out how your property is zoned. If consistent with zoning requirements, you can go ahead and construct the billboard yourself.

Brand Repetition & Exposure

Choosing the right format for your campaign can effectively reach your target audience or help you break into new audiences. If you’re going to invest in billboard advertising for millions to see, you want it to do its job. Here are a handful of billboard design tips and examples that’ll make sure your billboard is effective and eye-catching. Read more about ooh advertising here. If you want to place advertisements on highways and are searching for Top Billboard Advertising companies in India, you’ve come to the correct spot.

71% of the consumers remember the billboards they interact with daily. On average, Americans spend 17,600 minutes in the car annually, which means they are more likely to see billboards around the roads.

Use bold contrasting colours and large, legible fonts that are easy to read from a distance. Thus, if you’re going to spend money on an advertisement that could be seen by millions of people, you should do it right. Here are a few billboard design tips to help you make your billboard more effective and appealing.